Experiencing Identity

BreukersGodrie_Experiencing Identity.jpg

Many organisations lack a vision and a sense of identity. That's a pity, since those are crucial in times of great change. You need a vision, a set of values and a strong story about yourself to navigate through a storm. Without them, it's just a matter of luck whether you reach the coast.

Some organisations however do have a clear vision and a sense of identity. They contribute to public health for instance, they educate or they make sure that law functions. But however clear their vision and identity may appear, their employees sometimes still feel detached from it. They find themselves struggling in a wilderness of procedures, forms, meetings and e-mails. 

Over time, these employees get frustrated or even cynical. That's a massive problem and a major cause of demotivation, stress and burn-out.

We help organisations remembering who they are, where they came from and why they exist, and we help them shape their identity into a culture. A culture with visuals that let people experience why they are doing what they are doing. A culture of value, purpose and motivation.