The Dutch Green Age


We Dutchies are very proud of our Golden Age.  An age in which our Trade Spirit saw opportunities in the Water that kept our country soaking wet. The Trade Spirit turned that Water into a friend, and brought us an economy in which we could live, safely and dry.

But overtime, the openness, trust, and courage of our Trade Spirit was suppressed by our desire for order, structure and risk minimization. The desire to preserve became bigger than the desire to create. This resulted in a country that is afraid to lose it's accumulated wealth to barbarians at our borders.

In this project, we took a deep look in the mirror, to see where we are now and where we need to go to. The answer is surprisingly easy. We are the Low Countries, the end of a riverdelta, with enormous risk of flooding when our economy keeps destabalizing our climate. That's why we should open up to learn from other cultures and other lifeforms. They have the concepts we need to rebuild a sustainable economy, which we can then export to other countries.

This means we have to bring Water and Trade Spirit together again, to enter our future with openness, trust and courage. Let our next Golden Age be a Green one!

photos: Joris Ruigewaard